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What is a digital creator?

A digital creator is someone who creates content across digital platforms. The content can be videos, photos, graphics, blog posts, or other forms of media — and the platforms can be YouTube, TikTok, Instagram, Twitter, a website, or any digital space.

Often called content creators, digital creators produce content meant to engage an audience. Engaging content can include formats like TV show reviews, tutorials, or day-in-the-life vlogs. But no matter what their content looks like, a digital creator must produce high quality and engaging material —ultimately, that's their job.

Though the two can overlap, digital creators are not the same as influencers. Influencers are social media personalities whose content is meant to influence their followers to do or buy something.

Typically, the influencer earns a percentage from the sale or receives some other incentive. Digital creators can influence their audience, but that isn't the intent of their content. The intent is to educate, entertain, and engage people.

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